Proven Tips to Enhance Your Dispensary Brand
5 Tips for Effective Cannabis Dispensary Branding In an increasingly crowded dispensary market, the key to standing out lies in creating distinctive cannabis branding. This article dives into the art and science of dispensary branding, offering insights into creating a brand that not only garners attention but also resonates with your audience. From defining your […]
How to Hire Dispensary Marketing Support
Hiring Success in Cannabis Marketing Hiring the right people to run your cannabis marketing strategy can make all the difference in the success on your bottom line. In this short guide, we’ll walk you through the steps to navigate the hiring process and find the perfect marketing support for your dispensary business. Identify Priorities for […]
Crafting a Powerful Cannabis Dispensary Marketing Strategy
Mastering Cannabis Dispensary Marketing Strategies The following is a comprehensive guide designed to provide actionable insights and proven strategies for success in the dynamic world of cannabis retail. In this guide, we’ll explore the multifaceted landscape of Cannabis Retail Marketing, offering real-world examples and practical tips to navigate the complexities of this rapidly evolving industry. […]
Strategies for Cannabis Dispensary Loyalty Programs
Goals and Strategies for Cannabis Dispensary Loyalty Programs Dispensary loyalty programs play a crucial role in fostering long-term relationships with customers and driving repeat business in the competitive cannabis industry. Today, we’re going to look at the various aspects of cannabis loyalty programs, covering topics such as goals and strategies for increasing average spend and […]
Unlocking Cannabis Business Insights with GA4
Unleashing the Power of Cannabis Data Analytics: GA4 The world of cannabis retail is evolving at a rapid pace, and understanding the intricacies of cannabis data analytics is more important than ever. Google Analytics 4 (GA4) is your trusty sidekick in this digital adventure, offering valuable insights into your website’s traffic sources and the performance […]
Unlocking Success – The Ultimate Guide to Dispensary Website Optimization
In the ever-evolving landscape of the cannabis industry, where competition is fierce and regulations are stringent, dispensary owners find themselves facing a crucial question: How can they stand out and thrive in a digital space flooded with options? The answer lies in the heart of their online presence – their dispensary website. Welcome to the […]
How to Write Blogs For SEO
If you’ve arrived here, you’re probably wondering: Do I need a blog for my business? The answer is yes! In today’s digital age, business blogs have become a powerful tool, giving small businesses the ability to compete with corporate giants for minimal marketing dollars. By using inbound marketing strategies like optimizing your website for Google […]
The Ultimate Guide to Dispensary Loyalty Programs
In the dynamic landscape of cannabis retail, loyalty programs emerge as a cornerstone for long-term success. Beyond mere transactions, they foster lasting relationships, increase customer retention, and elevate the overall dispensary experience. This comprehensive guide aims to provide savvy dispensary owners with strategic insights into setting up and optimizing an effective loyalty program. Here are […]
How To Get Your Metrc API Key
Finding or Generating Your Metrc API Key 1. Navigate to your state’s Metrc dashboard and login. Typical Metrc login URLs are your state’s abbreviation followed by “.metrc.com/log-in” Ex: or.metrc.com/log-in , mi.metrc.com/log-in, etc. 2. Click on your user ID dropdown in the top right of your dashboard, and click on API Keys. 3. Here you will find […]
Dispensary KPIs & Metrics
What are cannabis dispensary KPIs? Cannabis dispensary KPIs (Key Performance Indicators) are measurable metrics that track the overall performance and growth of a dispensary. These indicators provide insights into sales, customer behavior, product popularity, and operational efficiency. By monitoring cannabis KPIs, dispensaries can better understand their performance and make data-driven decisions to improve business outcomes. […]
The Evolution of Cannabis eCommerce Marketplaces
The Unique and Accelerated Journey of Cannabis eCommerce The cannabis industry in the US is intricate and difficult to unravel. This history of this unique industry is a tale of innovation intertwined with the ever-evolving digital landscape overcoming the challenge of government regulations and social stigmas. At this critical intersection, cannabis eCommerce platforms and marketplaces […]
Holiday Marketing Tips for Dispensaries
The holiday season is an excellent opportunity for cannabis dispensaries to engage with customers and boost sales. In a recent conversation with our Account Management and Marketing teams, we discussed a variety of ideas on how to create an impactful dispensary holiday marketing campaign, drive customer traffic, incentivize larger basket sizes, and encourage customers to […]
Unlocking the Power of SEO Content
Are you a small business owner looking to expand your online reach and attract more customers? Welcome to Terrayn’s ultimate guide on how to create SEO content to drive exponential growth for your local business. In today’s digital age, having a strong online presence is non-negotiable! The first place customers look when researching a […]
Social Media for Cannabis Companies
Cannabis Social Media Marketing A how-to guide market your local dispensary and cannabis brand through social media platforms. If you’ve been responsible for a cannabis social media, you know the feeling.Take out your phone to check notifications and cross your fingers that the page hasn’t been suspended. Everyday is stressful when it comes […]
Why Clicks Actually Matter
Measuring success is an important piece of consistently running successful marketing campaigns. Digital marketing can level the playing field for local businesses by generating valuable data, empowering local operators to fine tune their message to fit their local customers. Learning from digital metrics to make informed decisions about other marketing channels and make the most […]
8 Steps to Success in Dispensary Marketing
Marketing for dispensaries is difficult. We know that. You fight regulations that prevent you from using tactics and channels most industries are allowed to use. Your digital marketing and traditional advertising channels are restricted, which limits your ability to acquire new customer leads and promote specials, events, or customer retention programs. But there is […]
Best Types of Dispensary Software
Dispensary Tech Stack Overview Are you wondering what makes a good tech stack for dispensaries? The list below lays out 10 of the most important parts of a cannabis dispensary tech stack and dispensary software recommendations. 7 Top Cannabis POS Systems 6 Top eCommerce Software for Cannabis Retail Best Software for Your Dispensary Loyalty […]
3 Things You’re Doing Wrong on Your Dispensary’s GBP
3 Things You’re Probably Doing Wrong on Your Dispensary’s Google My Business Profile Most cannabis execs talk for hours about terpene profiles and their favorite strains, but Google is like a locked box they can’t figure out how to open. Though it may not be especially sexy, a Google My Business profile is every bit […]
Digital Dispensary Advertising Laws – 5 Tips for Success
Dispensary Digital Marketing – What are the Rules? 5 Tips to Maximize your Online Presence (Legally) Establishing your dispensary undoubtedly required you to overcome a myriad of challenges. Navigating the regulations, creating a business plan, securing the capital to cover start-up costs. It wasn’t easy. Or cheap. And now, to keep your doors open, you have […]
Effective Ways to Increase Your Dispensary’s AOV
How To Increase Your Dispensary’s AOV: 7 Actionable Ways To Boost Your Profits Steadily boosting your profits is easier said than done. You’ve probably tried your fair share of tips and tricks to grow your business. It can feel like a guessing game trying to figure out what will take your dispensary to the next […]
10 Ways To Make Your Dispensary Stand Out
How To Make Your Dispensary Stand Out: 5 Things You Can Do You’re running a dispensary and you’re not sure how to stand out from your competitors. Perhaps your dispensary hasn’t opened its doors yet, and you want to stand out from the get-go. Or maybe you know how to run a cannabis dispensary, but you’d like to take it […]
